About
Drew CrichtonGTMPMM 27
Drew Crichton
Specialty: Go-to-Market · Approach: Data-firstBased in: Austin, Tex. · MS Marketing '27
Hometown: Houston, Tex.
| Yr | Company | Role | Result |
|---|---|---|---|
| 20–22 | Rackspace | IS/FM | $400K Pipe |
| 22–23 | Raptor | AR | 110% |
| 23–24 | ResQ | CSM/AE | 104% |
| 2025 | Thryv | Advisor | 101% |
| 2026 | Squire | AE | 120% |
↻ Tap the card to flip it. Career numbers are on the back.
I'm originally from Houston and live in Austin now. For six years my job was the phone call. I sold cloud at Rackspace, school safety at Raptor and facilities services to restaurants at ResQ. I built marketing plans for small businesses at Thryv, and now I sell software to barbershops at Squire.
Somewhere around my fourth quota I noticed that the deals I won were mostly decided before I ever dialed. They came down to who we'd chosen to go after and what we'd decided to say. I wanted to work on that part.
So I'm at Texas McCombs getting an MS in Marketing and deliberately building the analytics side. I'm going after product marketing and GTM strategy roles where I help write the playbook, not just run it. I still think like a seller, though. My first question about any strategy is: would this actually work on the call?
Skills
| Skill | Now | Target | 1 ——— 10 |
|---|---|---|---|
| Customer segmentationEvery stop, plus the Goodwill NYNJ project | 7 | 9 | |
| Retention & expansion metrics50+ enterprise accounts at ResQ | 7 | 8 | |
| Funnel & cohort analysisFrom the seller's seat, now with the math | 6 | 9 | |
| Intent & sales-intel stack6sense, ZoomInfo, Clari, Outreach, Salesforce, Dynamics 365 | 8 | 9 | |
| Tableau & RIn training at McCombs | 4 | 8 |
Self-assessed on a 1–10 scale. "Target" is where the MS is taking each skill. Excel didn't make the list. Everyone has Excel.
Certification Roadmap
The certifications I'm working through, in order. Each one earns its spot by filling a gap the job will need.
- 1Google Data AnalyticsThe fundamentals, done properlyFoundation
- 2TableauSo the story comes with a chartVisualization
- 3SQLPull my own numbers, no ticket requiredData Access
- 4A PMM / GTM credentialPositioning, launch, pricingSpecialization
Where I Studied
- UT Austin · Texas McCombsMS in Marketing · Expected May 2027Currently leading GTM on a Goodwill NYNJ LIFT project.
- University of Houston · C.T. BauerBBA in Marketing, Minor in Sales · Dec 2019Program for Excellence in Selling (PES). Where I learned to sell before I learned to strategize.
Contact
Get in Touch
drew.g.crichton@gmail.comNo contact form. It's a real inbox and I answer it. I'm especially glad to hear from you if you hire for, or work in:
Available May 2027. Happy to talk shop before then.
How This Program Was Printed
I built this site with Claude Code: I directed an AI agent through the concept, the copy and every revision, then deployed it on Cloudflare Pages. It's plain HTML, CSS and JavaScript, with no templates and no build step. If you're wondering whether I'll use AI well in your marketing org, this is exhibit A. (Also, keep an eye on the bottom of the page.)